SMS Terms
These terms describe how SMS works on the Chairside platform — who gets messages, how they consent, how they stop, and what carriers require us to disclose.
Last updated: May 3, 2026
1. Who sends messages
SMS is sent by [TODO: legal entity name] on behalf of independent barbershops who have signed up for the Chairside platform. The shop's name appears in the message body so the recipient knows who is contacting them.
2. Program description
Chairside sends transactional appointment SMS to customers of barbershops that use the platform. Message types include:
- Booking confirmations — sent immediately after a customer books an appointment.
- Appointment reminders — sent 24 hours and 1 hour before the appointment.
- Post-appointment follow-ups — sent within 24 hours of a completed appointment to request a review or rebook.
- No-show outreach— sent when a customer misses an appointment, asking if they'd like to rebook.
- Conversational replies — when a customer replies to any of the above, the shop (or an AI assistant they configure) may reply via SMS to help with rescheduling.
3. How customers opt in
A customer opts in to SMS by submitting their phone number through one of the following channels:
- Online booking form at
<shop-slug>.bookchairside.app. The form displays the consent statement: “By booking, you agree to receive appointment-related SMS from {shop name}. Reply STOP to opt out, HELP for help. Msg & data rates may apply.” The customer must check a checkbox or click a button labeled “Book” to submit — both actions constitute affirmative consent. - In-shop bookingby staff. The shop is responsible for confirming verbal consent before entering the customer's phone number into the platform; Chairside's Terms of Service require this.
- SMS-initiated conversations. If a customer first texts the shop's number, that inbound message constitutes consent to reply about their booking.
Consent is per-shop, not platform-wide. Opting in to messages from one shop does not opt the customer in to messages from any other shop on Chairside.
4. How customers opt out (HELP / STOP)
All Chairside SMS programs honor the standard carrier-mandated keywords:
- STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT— the platform processes opt-out within seconds. The recipient receives a single confirmation message: “You're unsubscribed from {shop name}SMS. Reply START to opt back in.” No further messages are sent unless the recipient opts back in.
- HELP— replies with: “Chairside appointment SMS for {shop name}. Reply STOP to unsubscribe. Msg & data rates may apply. Help: hello@bookchairside.com.”
- START, UNSTOP — re-subscribes a recipient who previously opted out.
Opt-outs are processed at the platform level, so a customer who replies STOP cannot accidentally receive further appointment SMS from the same shop. The shop can see the opt-out status in the admin app and is prevented from sending further SMS to that customer through Chairside.
5. Message frequency
Frequency is event-driven, not scheduled. A customer with one scheduled appointment typically receives:
- 1 confirmation message at the time of booking
- 1 reminder ~24 hours before
- 1 reminder ~1 hour before
- 0–1 follow-up after the appointment
Total: typically 3–4 messages per appointment. A customer with multiple appointments receives this volume per appointment.
6. Cost disclosure
Message and data rates may apply — your wireless carrier may charge you for sending or receiving SMS depending on your plan. Chairside does not charge recipients for messages.
7. Supported carriers
US wireless carriers including AT&T, T-Mobile, Verizon (including former Sprint), US Cellular, and most regional carriers. Carriers are not liable for delayed or undelivered messages.
8. Privacy
We do not sell or share phone numbers with third parties for marketing purposes. See our Privacy Policy for details on what information we collect and how we handle it.
9. Sample messages
The following are examples of messages a recipient may receive:
- “Hi Sara — your appointment with The Barber Shock is confirmed for Thu May 8 at 2:30 PM. Reply STOP to opt out.”
- “Reminder: appointment tomorrow at 2:30 PM with Marcus at The Barber Shock. Reply C to confirm or R to reschedule.”
- “Thanks for visiting The Barber Shock. We'd love a quick review: {review-link}. Reply STOP to opt out.”
10. Contact
Questions about Chairside SMS: hello@bookchairside.com.
thebarbershock.bookchairside.app) matches the language quoted in section 3 above. STOP/HELP keyword handling is implemented at the platform level via Twilio Advanced Opt-Out and verified end-to-end before each campaign goes live.